by Mary Ellen Graf | Feb 25, 2021 | social media marketing
As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just...
by Mary Ellen Graf | Jan 29, 2021 | customer data, small business marketing, social media marketing
The days before the 2021 inauguration showed us unmistakably why small business owners need to own their own customer data. Social media platforms made plain who was really in control of site content, and even suspensions and shutdowns of accounts in their platforms....
by Mary Ellen Graf | Jan 23, 2021 | business strategy, small business marketing, social media marketing
In a small business, every dollar counts. Spending a lot of money on a little return hurts. That’s what makes it worthwhile to check out two free tools that small business owners can utilize to promote their businesses. In just a few steps, you can set up Google...
by Gabrielle Graf | Jul 18, 2017 | artificial intelligence, email marketing, prospecting, retargeting, Rocket Fuel, social media marketing
With so much attention on non email marketing strategies that include Facebook, Twitter, LinkedIn, and other social media outlets, it’s easy to question whether or not email campaigns are still effective today. Are they worth keeping as part of your marketing...
by Gabrielle Graf | Jun 22, 2017 | AI, artificial intelligence, small business marketing, social media marketing
Assistant Professor Michal Kosinksi says data driven politics is here to stay. Is that good or bad? View the video HERE. TechniGrafic Solutions, Inc.Internet Marketing and Lead Generationwww.techsolinc.com
by Gabrielle Graf | Jul 14, 2016 | customer engagement, social media marketing
Today we look at how the insurance industry is engaging in social media.Insurance companies and their agents use social media in its various platforms to build brand recognition and develop customer relationships. They share information, thereby positioning themselves...
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