by Gabrielle Graf | Jul 18, 2017 | artificial intelligence, email marketing, prospecting, retargeting, Rocket Fuel, social media marketing
With so much attention on non email marketing strategies that include Facebook, Twitter, LinkedIn, and other social media outlets, it’s easy to question whether or not email campaigns are still effective today. Are they worth keeping as part of your marketing...
by Gabrielle Graf | Sep 28, 2016 | ad exchange, ad impression, ad inventory, AI, big data, conversion, cookie, DMP, DSP, eCPM, geotargeting, open exchange, PMP, programmatic, retargeting, RTB, SSP
There are a lot of buzzwords and abbreviations related to programmatic marketing. Today’s blog is a primer of 20 commonly used words in the field.Ad Exchange – System that facilitates the buying and seller between advertisers and publishers. Connects...
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