by Gabrielle Graf | Oct 12, 2016 | AI, artificial intelligence, business strategy, cross-device optimization, programmatic advertising
Today we present to you a story that illustrates why programmatic advertising in the future of successful marketing.Company: Under Armour – Originator of performance apparel-gear engineered to keep athletes cool, dry and light throughout the course of a game,...
by Gabrielle Graf | Oct 5, 2016 | artificial intelligence, pay-per-click, programmatic advertising, promotional calendars, search engine optimization
Even with today’s vast amount of data available to marketers and small business owners, many are still reluctant to grasp the concept of using data to help make marketing decisions. Some may think they do, to the extent that they do a mass mailing to a given zip...
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