Marketing News You Can Use

AI – Your Personal Travel Agent

AI – Your Personal Travel Agent

Since we're in the midst of the summer travel season, let's take a look at how artificial intelligence (AI) plays a role in customizing the travel experience and what that might look in the future. In the beginning, there were human travel agents. If you were looking...

Is Artificial Intelligence Stealing Jobs?

Is Artificial Intelligence Stealing Jobs?

We've seen enough movies to scare the heck out of us that robots will eventually take over not only our livelihoods, but our entire world. Today, people are much more aware of the existence of artificial intelligence, or AI, in their lives. Whether you're browsing...

Leads Management Stops Lead Loss

Leads Management Stops Lead Loss

You've worked hard to design an attractive and functional website. You've created an appealing offer, and included a contact form. You're ready for those inquiries to start rolling in.Sounds great, but are your prepared to answer those inquiries when they do come in -...

The End of Privacy – Part 3

The End of Privacy – Part 3

Assistant Professor Michal Kosinksi says data driven politics is here to stay. Is that good or bad? View the video HERE. TechniGrafic Solutions, Inc.Internet Marketing and Lead Generationwww.techsolinc.com

The End of Privacy – Part 2

The End of Privacy – Part 2

Advanced artificial intelligence can piece together eerily accurate profiles of everybody ever on the internet. But according to Michal Kosinski, professor at Stanford GSB, the problem now is that AI is becoming smarter than its programmers. View the video...

The End of Privacy – Part 1

The End of Privacy – Part 1

In just minutes online, you leave a rich digital trail behind. Data scientist Michal Kosinski developed a powerful algorithm that collects all those digital crumbs and creates a profile of you so intimate it might even surprise those closest to you. See...

The New Paradigm of Relationships

The New Paradigm of Relationships

One of the biggest challenges in the past for your sales professionals was to get past the gatekeeper to make contact with the decision-maker. Once you reached the decision-maker, you worked to develop a relationship with him and her, made your pitch for your product...

Working Inbound Leads – Tip #1

Businesses that depend on the internet for cultivating inbound leads, whether it is in the form of a live chat, email, text or phone, have to respond to these leads right away. Statistics indicate that you have a 100 times better chance of getting the business if you...

Programmatic Advertising Success Story

Today we present to you a story that illustrates why programmatic advertising in the future of successful marketing.Company: Under Armour - Originator of performance apparel-gear engineered to keep athletes cool, dry and light throughout the course of a game, practice...

The New Face of Business Marketing

Even with today?s vast amount of data available to marketers and small business owners, many are still reluctant to grasp the concept of using data to help make marketing decisions. Some may think they do, to the extent that they do a mass mailing to a given zip code...

Programmatic Marketing 101

There are a lot of buzzwords and abbreviations related to programmatic marketing. Today's blog is a primer of 20 commonly used words in the field.Ad Exchange - System that facilitates the buying and seller between advertisers and publishers. Connects players in real...

Strategies for Teamwork and Collaboration – Part 4

The final strategy to promote teamwork and collaboration is "Share Your Street Corner". Your street corner is your perspective. Not only are you encouraged to share your own ideas, but listen to the perspectives of others with an open mind.How often in business does a...