Nine Tips for Small Business to Thrive in 2021
For small business owners whose focus was simply to survive in 2020, the beginning of a new year has not changed much - yet. The challenges are the same - keeping the doors open and remaining profitable by attracting new customers and retaining current ones. This is a...
What are Customers Saying About You? 7 Review Sites That Will Tell All
Why You Must Pay Attention to Customer Reviews About Your Business Customer review sites are a great resource for business owners to find out what customers are thinking and saying about your business. It's your chance to be the proverbial fly on the wall when a...
To Do: Review and Plan
At the end of each year, it’s good to gather key people in your business to review the past year’s successes and failures, and plan for the next year. You’re going to want to spend some quality time on this because it’s so important to the success of your business....
Ten Stress Relievers to End 2020
With nine months of pandemic life behind us, I think it’s safe to generalize that it’s been a stressful year for all of us. Between health scares and fears, losing or being kept apart from loved ones, and disrupted special occasions and everyday routines, we have all...
Hijacked!
Small business owners wear a lot of hats, and after all the time spent on running the day-to-day operations, managing employees, and keeping track of the financials, paying attention to social media may not be a priority. Ignoring your online presence, however, can be...
10 Ways to Support Small Business Saturday
Something that’s been on our minds lately is how we can support small businesses during these unprecedented times. Some of our local businesses have had to close their doors for good. Others are shutting down until further notice. Many others are just trying to keep...
Halsey’s Deli Case Study: 40% of Orders Now Come via App
Halsey’s Deli and Eatery has a history that goes back to 1854. With a track record of adapting to new times, the company recently decided it was time to invest in an app. This resulted in 400 downloads in just six...
Online Food Ordering System
What is an Online Food Ordering System? Restaurants and takeaways benefit hugely from allowing customers to order food online. Web-based ordering creates more sales opportunities while making existing delivery or takeout processes more accessible. It’s also a great...
Beat Complacency with Urgency for Business Success
As anyone who has started a business can tell you, there's a certain urgency in those early days. You're organizing your company, you're marketing your product or service, you're doing whatever it takes to get your business up and running and be successful. The same...
Account Based Marketing to Target Your Best Customers
Account Based Marketing What exactly is account based marketing? Are you thinking, "Don't I already market to my customers, especially to my best customers?" If you're already doing B2B marketing, you're probably doing some version of account based marketing. To get a...
Business Leads From Multi-Channel Marketing Strategies
Business Leads From Multi-Channel Marketing StrategiesIn the pre-internet days of advertising, a multi-channel marketing plan consisted simply of a television or radio commercial and a print ad in either the newspaper or a magazine, brochure or flyer, or maybe even an...
5 Ways a Loyalty Program Can Build Your Business
Keep Customers Happy with a Loyalty ProgramKeeping customers returning to your business can often be a challenge in this digital world. It's more common than not that customers will have done research online before making purchases. Sometimes what they find will be...