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Tips and Trends

Why Your Business Should Want More Reviews on Review Sites

Why Your Business Should Want More Reviews on Review Sites

Online reviews need to be a strategy in your digital marketing toolbox. Reviews from customers impact other prospective customers. They drive decisions as to whether they should visit your business or not, and are now more prevalent on search results pages. That means...

Why Your Company Needs to Stop Removing Negative Reviews

Why Your Company Needs to Stop Removing Negative Reviews

1) People can tell your business is filtering the reviews. 68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look too good to be true. 95% of consumers suspect...

The Dos and Don’ts of Customer Service

The Dos and Don’ts of Customer Service

Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we’ve all experienced it. Unfortunately though, the bad customer service is almost always recalled...

6 Reasons Your Local Business Listings Need to Be Accurate

6 Reasons Your Local Business Listings Need to Be Accurate

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just...

How to Respond to Customer Negative Reviews

How to Respond to Customer Negative Reviews

Believe it or not, the same premise applies to customer negative reviews as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. BrightLocal’s local consumer survey shows...

Responding to Positive Online Reviews

Responding to Positive Online Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...

Who’s Supporting Small Businesses

Who’s Supporting Small Businesses

Small businesses represent 99.9% of all firms in the United States, according to Small Business Administration (SBA) reports. No wonder that organizations like this describe small businesses as the backbone of the economy. Small businesses employ 57.9 million people,...

Own Your Own Customer Data

Own Your Own Customer Data

The days before the 2021 inauguration showed us unmistakably why small business owners need to own their own customer data. Social media platforms made plain who was really in control of site content, and even suspensions and shutdowns of accounts in their platforms....

Google My Business vs. Facebook Business Page

Google My Business vs. Facebook Business Page

In a small business, every dollar counts. Spending a lot of money on a little return hurts. That's what makes it worthwhile to check out two free tools that small business owners can utilize to promote their businesses. In just a few steps, you can set up Google My...

2021 Promotional Products Trends for Your Business

2021 Promotional Products Trends for Your Business

Who doesn't like getting something for free? As I look around my desk while I am writing this, I am surrounded by just some of the promotional products I have received - a keychain promoting a theatre production, post-it notes for a construction company, and a mug for...

Nine Tips for Small Business to Thrive in 2021

Nine Tips for Small Business to Thrive in 2021

For small business owners whose focus was simply to survive in 2020, the beginning of a new year has not changed much - yet. The challenges are the same - keeping the doors open and remaining profitable by attracting new customers and retaining current ones. This is a...