10 Ways to Support Small Business Saturday
Something that’s been on our minds lately is how we can support small businesses during these unprecedented times. Some of our local businesses have had to close their doors for good. Others are shutting down until further notice. Many others are just trying to keep...
Halsey’s Deli Case Study: 40% of Orders Now Come via App
Halsey’s Deli and Eatery has a history that goes back to 1854. With a track record of adapting to new times, the company recently decided it was time to invest in an app. This resulted in 400 downloads in just six...
Online Food Ordering System
What is an Online Food Ordering System? Restaurants and takeaways benefit hugely from allowing customers to order food online. Web-based ordering creates more sales opportunities while making existing delivery or takeout processes more accessible. It’s also a great...
Beat Complacency with Urgency for Business Success
As anyone who has started a business can tell you, there's a certain urgency in those early days. You're organizing your company, you're marketing your product or service, you're doing whatever it takes to get your business up and running and be successful. The same...
Account Based Marketing to Target Your Best Customers
Account Based Marketing What exactly is account based marketing? Are you thinking, "Don't I already market to my customers, especially to my best customers?" If you're already doing B2B marketing, you're probably doing some version of account based marketing. To get a...
Business Leads From Multi-Channel Marketing Strategies
Business Leads From Multi-Channel Marketing StrategiesIn the pre-internet days of advertising, a multi-channel marketing plan consisted simply of a television or radio commercial and a print ad in either the newspaper or a magazine, brochure or flyer, or maybe even an...
5 Ways a Loyalty Program Can Build Your Business
Keep Customers Happy with a Loyalty ProgramKeeping customers returning to your business can often be a challenge in this digital world. It's more common than not that customers will have done research online before making purchases. Sometimes what they find will be...
Google My Business
Search Engine Marketing For Small BusinessWhat is Google My Business?Google My Business is a local search listing for your company that improves your search engine marketing. It allows you to manage your online presence and includes features like Google Maps. With one...
Why Incentive Programs Work
Incentive Programs For Loyalty and Retention From the time we are children, incentives are used to encourage us to behave in a particular way. Eat your dinner, and you can have dessert. Brush your teeth and earn a sticker. Get your chores done, and you can stay...
My Next Set of Tires
This is a post about delivering value to a customer even when it's at a direct cost without any direct compensation to the company. I have a light remodel project going on in my basement at home. On multiple occasions, we carried out torn-out drywall to the trash cans...
Six Digital Marketing Technologies for Generating Leads
Generating Leads for More BusinessConsistent lead generation is imperative if you want to stay in business. It's cliche, but customers truly are the lifeblood of your business. Generating leads can be a time-consuming and sometimes tedious process, but fortunately,...
Email Marketing Alive and Well
With so much attention on non email marketing strategies that include Facebook, Twitter, LinkedIn, and other social media outlets, it's easy to question whether or not email campaigns are still effective today. Are they worth keeping as part of your marketing plan or...