by Mary Ellen Graf | Jan 29, 2021 | customer data, small business marketing, social media marketing
The days before the 2021 inauguration showed us unmistakably why small business owners need to own their own customer data. Social media platforms made plain who was really in control of site content, and even suspensions and shutdowns of accounts in their platforms....
by Mary Ellen Graf | Jan 23, 2021 | business strategy, small business marketing, social media marketing
In a small business, every dollar counts. Spending a lot of money on a little return hurts. That’s what makes it worthwhile to check out two free tools that small business owners can utilize to promote their businesses. In just a few steps, you can set up Google...
by Mary Ellen Graf | Jan 18, 2021 | promotional products
Who doesn’t like getting something for free? As I look around my desk while I am writing this, I am surrounded by just some of the promotional products I have received – a keychain promoting a theatre production, post-it notes for a construction company,...
by Mary Ellen Graf | Jan 8, 2021 | small business
For small business owners whose focus was simply to survive in 2020, the beginning of a new year has not changed much – yet. The challenges are the same – keeping the doors open and remaining profitable by attracting new customers and retaining current...
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