Businesses that depend on the internet for cultivating inbound leads, whether it is in the form of a live chat, email, text or phone, have to respond to these leads right away. Statistics indicate that you have a 100 times better chance of getting the business if you connect within the first five minutes after receipt. Your chances of connecting drop exponentially for every minute longer than this. Regrettably, almost half of businesses don’t respond at all.
If you are a car dealer, insurance sales, or an online retailer, you already know the importance of responding to your customers when they are in the buying mode. The customer who walks into your business and is made to wait, or worse yet, ignored completely, is likely the customer who also walks out without making a purchase.
With inbound leads, you are probably not the only business that the consumer is filling out a contact form for, so the first one to respond has an advantage. Before your business starts down the road of cultivating online inbound leads, however, make sure you have systems in place to quickly handle the requests, or your competitors will be happy to take care of them for you. If you do this, you will have an advantage over the big box or online retailers for your specialty product or services.