Today’s tip is the final one in our series of ten social media marketing tips for your business. This one can be difficult, but if you don’t do it, you may cause more damage to your business than if you hadn’t implemented a social media marketing strategy at all.
What is this all important tip? Simply that you must maintain all your social media channels with updated and relevant content. Post regularly and consistently. There’s probably nothing worse when it comes to social media than a customer or prospect visiting your site and seeing that you haven’t posted in weeks or months. Some may assume that you have gone out of business.
Social media is an opportunity to engage with your customers. If they’re trying to talk to you and you’re not responding, the odds are pretty good that they will take their business to a company that values them enough to enter into the conversation and/or address their concerns.
Review your channels regularly. Develop your social media marketing strategy. Commit your plan to a calendar. You can not only plan your posts in advance, but you can schedule them, too.
Reread our ten tips as needed and apply them as you add more social media networks to your strategy. For the greatest success, experiment, see what works for your brand and for your industry, and then repeat or make adjustments.
TechniGrafic Solutions, Inc.
Internet Marketing and Lead Generation